Challenge
Design and produce a first-ever user conference packed with thought-leading content and attendee happiness.
Design and produce a first-ever user conference packed with thought-leading content and attendee happiness.
An “incredibly successful” first-time event that exceeded attendee expectations
Impressive realization of a highly-creative vision
An engaging experience that created happiness for attendees
Confidence and peace of mind for Zoom team throughout the event process
CEO, Eric Yuan, founded Zoom with the goal of increasing workplace happiness by delivering a better tool for workplace communications. He envisioned Zoomtopia as an experiential metaphor for the happiness Zoom products are delivering to the workplace. Event day delivered not only the thought-leading content expected at a big-name event, but also an unprecedented attendee experience designed to bring Zoom’s catch-phrase, “Sponsors of Happiness”, to life.
“Our mantra as a company is delivering happiness, so one of our main objectives for this event was to have that kind of experience for our attendees. Shiloh delivered happiness in a million ways that gave our attendees amazing memories.”
Product Marketing
Zoom Video Communications
“The whole day I was smiling because I was so happy to see our customers just blown away. I would recommend Shiloh 100,000 times over”
Marketing Programs
Zoom Video Communications
The venue vision was to create a Zoom utopia that would transport conference attendees the moment they entered. Zoom selected the sprawling San Mateo County Event Center and styled its spaces from the ground up as a one-of-a-kind conference experience.
Shiloh provided the the resources Zoom needed to execute their first time conference. The skillful team members of Zoom took full advantage of the opportunities of making an impact with their customers and sponsors. From marketing plan to agenda templates, to graphic design for marketing and stage materials, to registration reports, Zoom was able to navigate the waters of conference planning successfully.
“Shiloh was such a fantastic part of our team. This was our first user conference and they really showed us the ropes to making Zoomtopia a spectacular event. I absolutely look forward to working with them again next year.”
Marketing Programs
Zoom Video Communications
“We had so much content scheduled from 7:30 AM until 9:00 PM. There’s a lot of work that goes into producing all that. Shiloh helped us envision the details and prepare deliverables so everything was organized and ready at the right times. I would absolutely recommend Shiloh.”
Brand Marketing
Zoom Video Communications
Zoom wanted to feature premium event content that would meet industry expectations, wow Zoomtopia 2017 attendees and drive demand for an even larger conference in 2018. An ambitious agenda was created, filled with information not easily accessible outside the conference experience.