Event Overview
Industry
Technology
Event Types
Sales Kickoff
Location
Austin, Texas
Highlights
- 1500 attendees
- Four days of learning & celebration
- SalesLab learning expo
- “Sales Faceoff” game show
- Win Rally
- Engaging attendee activations
- Pickleball tournament
- Awards dinner
Goals
- Training
- Team building
- Motivation
- Celebration
Cockroach Labs Amplify 2025 brought together the global sales organization to celebrate 2024 achievements and prepare for success in the coming fiscal year. In addition to main stage executive presentations, attendees were empowered to craft a learning journey unique to their own needs by selecting from the many different content options available.
An expo-style learning experience, hosted by subject matter experts, let attendees get the depth and breadth of knowledge best aligned with their unique role and tenure at Cockroach. Attendees also had the option to choose from multiple TED-talk format sessions to find the topics and information they most needed.
One of the biggest hits of this event was the pickleball tournament. Attendees all received custom branded pickleball rackets and came up with imaginative team names based on the company mascot, the cockroach. Sales people competed with both colleagues and executives to earn the title of champions for the year.
“Special thanks to Shiloh Events for managing every detail of this complex event.”
Cockroach Labs
Services Delivered
- Event strategies, design, & consultation
- Project management
- Branding & creative services
- Budget & expenditures management
- Event technology sourcing & management
- Travel management
- Food & beverage management
- Signage
- Exhibit hall management
- Special event management
- Registration management
- Vendor sourcing & management
- Content management
- Event production management
- Speaker management
- Attendee activities
- Venue sourcing & management
- On-site support staff
- Giveaways management
- Post-event reporting & analysis