Groq 2025

Groq’s global VIP Experiences series brought select executives into the heart of Formula 1 racing, leveraging the company’s new partnership with the McLaren F1 Team to create unforgettable, high touch customer engagements. Across four marquee race locations including Singapore, Austin, Las Vegas, and Qatar, VIP guests received concierge level hospitality that included Michelin starred dining, luxury accommodations, curated transportation, and exclusive Paddock Club access with premium views, live interviews, and behind the scenes moments.

Designed as intimate and relationship driven touchpoints, each experience provided Groq’s top prospects with rare proximity to F1 culture and McLaren talent, strengthening trust and elevating the brand’s executive presence. Shiloh managed all on the ground logistics including off site dinners, race day flow, hospitality support, and branded giveaways, ensuring every guest felt valued, hosted, and fully immersed in Groq’s vision. Across all four races, the series created a powerful platform for Groq to ignite new partnerships and deepen strategic conversations with key enterprise leaders.