Event Overview
Industry
Technology
Event Types
Campus Activation Tour
Location
30+ Universities Nationwide
Highlights
- Free ice cream pop-ups
- Exclusive Google Gemini AI Pro Access
- Interactive student engagement
Goals
- Drive partnership awareness
- Boost app download
- Create authentic brand experiences
The Handshake x Google Gemini Campus Activation Tour turned back-to-school season into a nationwide celebration of AI, career growth, and connection. Spanning more than 30 universities, the activation engaged students with free ice cream, exclusive swag, and a complimentary year of Google Gemini AI Pro—sparking real-world excitement around the tools shaping their futures.
The results were as impressive as the energy on campus: over 20,000 app downloads, 10,000 Gemini activations, and 21,000 ice creams served. Through authentic, experience-driven marketing, Shiloh helped Handshake and Google Gemini meet students where they are—building awareness, driving engagement, and inspiring the next generation of career makers.
Executing a 30+ university tour is a massive undertaking, and Shiloh supported us flawlessly every step of the way. They are great to work with and we look forward to our next event with them.
Handshake
Services Delivered
- Project management
- Budgeting & expenditures
- Vendor sourcing & management
- Signage management
- Event day staffing