Event Overview

Industry
Technology

Event Type

  • Trade show
  • Event sponsorship

Location
Austin, TX

Highlights

  • Custom booth design
  • Demo theater
  • Attendee activations
  • Meeting area
  • Info counter & swag store
  • SXSW Hackathon sponsor

Goals

  • Launch new branding
  • Acquire product leads
  • Build brand awareness
  • Capture video testimonials for post-event marketing

Miro made a big impact with their new company branding at this year’s SXSW Trade Show. Bold design on unique brand shapes drew outstanding attendee interest. A main theater with live presentations introduced visitors to their free and easy-to-use collaboration software. Interactive demo stations further engaged key audiences with targeted content and demos. Important visitors were rewarded for their attention (and lead capture) with enticing giveaways.

At the SXSW hackathon, Miro connected on a deeper level with their developer audience. Hackathon participants, inspired by Miro’s API challenge, got hands-on experience using the Miro product. Our video crew was on hand to film the positive reactions and produce valuable post-event marketing content.

Miro Booth Rendering
19 SXSW Website SEO
Booth And Swag
Pm Booth
Swag Table
Street Team

“The Shiloh team supported our SXSW presence substantially. They were true partners. They worked with us in the middle of a company rebrand to create a truly memorable experience. Our booth stood out among the hundreds there, our marketing goals were met, and we exceeded our lead capture goals. We’re incredibly proud of the work we produced and happy to be partners with the Shiloh team.”

Events Marketing Manager
Miro

Sxsw2
Front Desk Swag
Booth Attendees
Hackathon2
Attendee Winner
Sxsw Floor

Services Delivered

  • Trade show presence management
  • Custom booth design & build management
  • Marketing strategies & planning
  • Marketing program management
  • Collateral development & production
  • Videography planning & production
  • Promotional giveaway management
  • Show services management
  • Budget & expenditures management
  • Vendor management
  • Travel management
  • On-site staffing & management
  • Special event sponsorship planning & management
  • Post event reporting & evaluation