Event Overview
Industry
Technology
Event Types
Global Roadshow
Location
Menlo Park
New York City
London
Highlights
- VIP Audience
- Interactive Networking
- Immersive Brand Experience
Goals
- Expand global reach
- Drive customer engagement
- Facilitate education and peer networking
- Position Cockroach Labs as a leader for data-driven organizations
RoachFest 2024 brought together top minds from across industries to share strategies for building resilient, always-on applications that power exceptional customer experiences. The goal: to equip data-driven organizations with the tools to future-proof their database infrastructure for greater scale, agility, and performance.
For the first time ever, Cockroach Labs took RoachFest on the road—delivering the experience directly to attendees with three dynamic stops in Menlo Park, London, and New York City. Each event featured expert-led keynotes, technical sessions, and candid customer stories, offering a deep dive into modern database architecture, cloud scalability, and operational efficiency.
Highlights included live panel discussions, an “Ask the Experts” education hub, and locally inspired receptions—from a rooftop terrace in London to a waterfront gathering in New York. Custom activations such as silent headphone sessions, interactive networking zones, and curated swag created memorable, high-touch experiences throughout the day.
Services Delivered
- Project management
- Budget & expenditures management
- Event strategies, planning, & consultation
- Event design & implementation
- A/V production strategies & management
- Graphics management
- Venue sourcing & management
- VIP attendee management
- Signage management
- Event production management
- Speaker management
- Food & beverage management
- Event day support
- Post-event reporting & analysis