Event Overview


Event Type
Sales Kick Off

100% virtual


  • Four days
  • Customized event platform experience
  • Live in-studio general sessions
  • Interactive exhibit hall
  • 25+ Celebrity cameo speakers
  • Talent show
  • Live awards ceremony
  • Entertainment & fun


  • Global sales training
  • Motivate & energize
  • Celebrate success

Redis Labs SKO is a multi-day event held at the start of each fiscal year to gather, motivate and energize the sales team. Due to COVID restrictions, 2021 marked the first time the event was held virtually. SKO FY22 delivered interactivity and learning in a custom online venue where 300 employees from around the globe shared best practices, recognized achievements and prepared for new challenges.

The SalesLab, a traditional Redis SKO highlight, included a multi-day virtual exhibit hall experience. Attendees explored 30+ topics of interest hosted by internal and partner experts. Live group discussion allowed veterans to share experience and newcomers to deep dive into Redis Labs products and sales best practices.

“Shiloh Event Management, Inc. has been a godsend for Redis Labs, enabling us to rapidly move our face-to-face events to virtual extravaganzas! Whether in person, online, or hybrid, I cannot give this company enough accolades.”

Vice President Sales Enablement
Redis Labs

Daily kick-offs from the live studio.

SalesLab with 30+ interactive learning booths.

Attendees were treated to an interactive happy hour with live mixologist and enjoyed cameo appearances from celebrities such as Elijah Wood.

Live awards ceremony.

Services Delivered

  • Event strategy
  • Project management
  • Budget & expenditures management
  • Event platform procurement & management
  • Event production management
  • Speaker & entertainment management
  • Content management
  • Graphics management
  • Attendee engagement & management
  • Registration management
  • Special event management
  • Exhibit hall management
  • Event day support
  • Post-event reporting & analysis