Event Overview

Industry
HR software

Event Type
Product launch

Location
Virtual

Highlights

  • 1500 attendees
  • Two days of interactive live stream
  • Product demos
  • Workshops
  • VIP Napa wine experience
  • Direct mail in-home engagement

Goals

  • Product launch
  • Lead generation

Over 1500 leaders and professionals in early talent recruiting attended Handshake’s “Find Your Next” Launch Summit. The virtual event included two-days of sessions and workshops aimed at helping employers perfect thier virtual fall recruiting plans.

The VIP event streamed live from Long Meadow Ranch, a Napa Valley winery. Attendees enjoyed a farm to table food demo and an olive oil harvest and processing experience, brought to life with custom direct mail packages sent to key attendees.

“COVID-19 upended our entire event strategy at Handshake and we’ve had to pivot extremely fast. Shiloh was a key partner for us from the start and they made our transition seamless at every step. From planning and creativity, to project management, to supporting the technology – they truly do it all! We consider Shiloh an extension of our team.”

Head of marketing & events
Handshake

Fireside chat with Director of TA at GM, Ashley Winnett.

The Virtual Career Fair on Handshake.

Virtual Campus Ambassadors Program with Goldman Sachs.

The VIP engagement kit delivered wine, olive oil, and sunscreen

7Frida Polli
8handshake 3
9Marlena Taynor University & Diversity TA Lead, McDonald's
10Handshake Box
11 Launchsummit
12slide

Services Delivered

  • Direct mail engagement
  • Vendor management
  • Event marketing consultation
  • Event day support
  • Event strategies and consultation
  • Project management
  • Budget & expenditures management
  • Virtual technology solutions