Event Overview

Industry
EdTech

Event Type

  • Trade show
  • Private launch

Location
Philadelphia, PA

Highlights

  • Custom branded booth
  • Workshops & classroom
  • Private event
  • Industry speakers
  • Entertainment

Goals

  • Meaningful interactions
  • New leads
  • Encourage App adoption

With over 16,000 attendees, ISTE is the largest conference in the U.S focused on EdTech and teachers. Edmodo, a global education network that connects learners with resources, chose ISTE19 as the time and place to launch their fresh new brand and reaffirm their leadership in education.

Edmodo’s ISTE exhibit hall presence featured a 20×20 custom booth offering hourly workshops, demos, and trainings in a simulated classroom. Other buzz-building activities on the show floor included private event invitations, mobile advertising, “Edmodo at ISTE” SWAG, and cross-promotional activities with key partners and brand ambassadors.

“Team Shiloh helped us plan and execute one of the most successful ISTE trade shows we’ve experienced. They were the glue holding all our moving pieces together during a crazy week, and they showed relentless positivity and flexibility adjusting to last-minute changes.”

Product Marketing Manager
Edmodo

Edmodo’s invite-only evening event entertained and educated 200 lucky live attendees with drinks & appetizers, a relaxing sound bath, live music, a headline speaker and other educational content.

Services Delivered

  • Trade show presence management
  • Marketing strategies & planning
  • Budget & expenditures management
  • Exhibit booth build
  • Marketing management
  • Collateral development
  • Special events management
  • Venue management
  • Vendor management
  • Food & beverage management
  • Hotel & travel management
  • Registration
  • Attendee giveaways
  • On-site staff management
  • Post-event measurement, reporting, and analysis