Event Overview

Industry
Technology

Event Type
Trade show presence

Location
Las Vegas
Orlando

Highlights

  • 20′ × 40′ Custom trade show booth
  • Speaking sessions
  • Hosted VIP dinners
  • Show bag inserts

Goals

  • Thought leadership
  • Relationship building
  • Solutions showcase

Zoom sponsored a series of trade shows to promote brand credibility and position the company as a key player in the call & contact center industry. Sponsorships included key speaking sessions to deliver thought leadership and highlight Zoom capabilities to industry decision makers.

Hourly raffles of premium giveaway items helped drive booth traffic. After scheduling a meeting or watching a demo, booth visitors could select from one of four swag items and have a custom Zoom design printed on it.

A custom booth showcased Zoom products and sparked engagement.

Zoom speakers delivered thought-leadership sessions.

Zoom hosted a VIP dinner at the Top of the World Restaurant at the STRAT Hotel and Casino.

Zoom held an hourly raffle giving away premium branded items.

Booth visitors could select and customize in-booth screen printing on t-shirts and sweatshirts.

Services Delivered

  • Branding, promotion & sponsorship management
  • Booth design & implementation
  • Project management
  • Budget & expenditures management
  • Vendor sourcing & management
  • Signage management
  • Audio visual production management
  • Speaker management
  • Attendee activities
  • Special events management
  • Hotel & meeting rooms management
  • On-site support staff
  • Booth staff scheduling
  • Post-event reporting & analysis