Event Overview


Event Type
Sales Kickoff

100% virtual


  • 3 days
  • 30+ sessions
  • 600+ global attendees
  • High-profile speakers
  • Sales simulations
  • Sales awards


  • Connection
  • Learning
  • Challenge

HashiCorp’s 2021 SKO gave the sales organization an outside-in view of what it means to be a HashiCorp customer. Each day of the event, attendees received a new product experience. Interactive and competitive sales simulations challenged sellers to learn from each other as they developed and applied new skills.

Attendees enjoyed bespoke experiences based on their role and region and were challenged by inspiring speakers such as Angela Ducksworth. Interactive breakout sessions connected teams across the organization to practice new skills.

Four days of global sales enablement training

Event welcome

Award winning author, psychologist, and speaker Angela Duckworth

Conversations with women in tech

Team recognition for high-performers

Services Delivered

  • Event strategy
  • Project management
  • Budget & expenditures management
  • Virtual event platform selection analysis
  • Event technology management
  • Event production management
  • Speaker management
  • Content management
  • Registration management
  • Attendee communications
  • Audience engagement
  • Vendor management
  • Event day support
  • Post-event reporting & analysis